.YOU MAY not know it, but different fonts generate different emotions. Serif font styles, with tiny strokes at the ends of characters, are actually often discovered in manuals and also papers. They seem to be reliable and also reliable. Sans serif fonts, which appear, can look modern-day and informal. Graphic consistency provides viewers a sense that they recognize where they stand it assists to create count on. In the case of The Economist, it sets the shade for our news.